The Senior Analyst supports day-to-day campaign execution across Video & Integrated Partnerships while building foundational knowledge of platforms, processes, and media fundamentals. This role is responsible for completing assigned tasks accurately and on time, maintaining campaign documentation, and supporting financial and operational workflows under the guidance of senior team members. The Coordinator is detail-oriented, organized, and focused on developing core channel expertise. 

Timing: 5:30pm to 2:30am IST

• 4+ years of experience in media, marketing, or a related field (internship experience applicable) 

• Strong attention to detail with a focus on accuracy and process adherence 

• Strong organizational skills and ability to manage multiple tasks 

• Ability to extract and organize data effectively 

• Strong written communication skills 

• Basic understanding of video and digital partnership channels 

• Familiarity with media math and KPI calculations 

• Awareness of campaign pacing and delivery concepts 

• Understanding of billing basics (Prisma entry, invoice checks) 

• Exposure to audience concepts and creative best practices 

• Basic familiarity or exposure to tools such as Prisma, Operative (OX), and CM360 

• Proficiency in Microsoft Office Suite (especially Excel) 

Campaign Execution 

• Support campaign setup and launch across video and partnership platforms, including building naming conventions, appending tracking parameters (UTMs), trafficking assets, and conducting post-launch QA checks 

• Assist with campaign optimization implementation by applying approved adjustments and documenting updates in internal trackers 

• Ensure accuracy and consistency in campaign setup and execution 

Financial Operations & Reconciliation 

• Assist with IO processes and media financial workflows, including Prisma inputs, tracking vendor acceptance, gathering partner terms, and updating delivery details 

• Support campaign actualization and reconciliation by reviewing invoices against reconciled spend in Prisma and escalating discrepancies 

Reporting & Documentation 

• Maintain and update campaign documentation, including media plans, pacing trackers, launch trackers, and operational tools 

• Extract, organize, and validate campaign data to support reporting needs 

• Maintain organized records of assets and deliverables to ensure accessibility and accuracy 

Vendor & Partner Coordination 

• Coordinate with vendors and partners under supervision to gather required campaign materials (e.g., specs, screenshots, affidavits) 

• Track responses and follow up as needed to ensure timely delivery 

Client & Team Support 

• Support basic client communication tasks, including confirming receipt of materials and sharing logistical updates under supervision 

• Collaborate with internal teams to ensure smooth execution and delivery 

Learning & Development 

• Build foundational knowledge of video and digital partnership channels 

• Develop understanding of media math, KPI calculations, and campaign pacing 

• Learn core principles of audience targeting and creative best practices 

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

We are an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Confedential